Eat Like an Alpha | Beef Jerky Diet Blog

Eat Like an Alpha

Oh Boy! Oberto has a new advertising campaign that beckons consumers not to be a sidekick, and instead "eat like an alpha".

Adweek shares the videos...

The people eating the jerky in these videos certainly do not come off looking like alpha males. They seem more geekish or nerdy. I think if eating jerky makes you into a leader type of person, they ought to use actors who are more convincingly.

I mean, if these are the kind of guys who eat Oberto, then maybe I ought to stop eating Oberto?

But hey, good for Oberto in getting some more airtime for the jerky industry. Now, if only these commercials actually do get airtime.


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