Eat Like an Alpha | Beef Jerky Diet Blog

Eat Like an Alpha

Oh Boy! Oberto has a new advertising campaign that beckons consumers not to be a sidekick, and instead "eat like an alpha".

Adweek shares the videos...

http://adweek.blogs.com/adfreak/oberto-beef-jerky-commercials.html

The people eating the jerky in these videos certainly do not come off looking like alpha males. They seem more geekish or nerdy. I think if eating jerky makes you into a leader type of person, they ought to use actors who are more convincingly.

I mean, if these are the kind of guys who eat Oberto, then maybe I ought to stop eating Oberto?

But hey, good for Oberto in getting some more airtime for the jerky industry. Now, if only these commercials actually do get airtime.

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